Creative Action in Organizations: Ivory Tower Visions and Real World Voices (Paperback)
Dr Cameron M Ford; Dennis A Gioia
Sage Publications
9780803953505
0-8039-5350-X
Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With.
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engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.
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